OLX (OnLine eXchange) operates as a national online classifieds marketplace for used goods, from clothes and furniture to cars and real estate. It is present in over 106 countries; we work with OLX in the Ukrainian, Kazakhstan and Uzbekistan markets.
We have worked with the Ukrainian office since 2014, and have created 15 advertising campaigns for them in total.

In 2014, OLX brand owner, Naspers Co. opted to change all local brand names throughout the world to a common resource name. Therefore, the company needed to tell users about the new brand. However, Slando had managed to reach fantastic awareness among consumers, enjoying their total loyalty. Thus, we had to keep the great performance and speak about Slando being renamed as OLX. A humorous undertone helped us to figure out our approach to the challenge. If OLX could no longer be Slando, OK, let it become OLX. We delivered that very message through a great number of short videos. After constantly repeating the information time and time again, people finally got used to the point that Slando has become OLX. This means it no longer poses a threat to the brand’s integrity. The campaign caused website user numbers to go up, which is a great indicator for a rebranding campaign.